How to Use Amazon Attribution For Ad Campaigns
Every Amazon dealer knows how hard it is to music and degree the effect of external advertising channels on sales. It doesn’t count how you are riding clicks to your Amazon web page; as soon as consumers land on the website, it’s every body’s wager what takes place.
Thankfully, that’s now not the case anymore. Amazon Attribution makes it feasible for certain sellers to music what happens to each user they send to the platform. In this publish, I’ll provide an explanation for everything you need to realize about Amazon Attribution, such as:
Who can use Amazon Attribution
The blessings of the usage of Amazon Attribution
How to installation Amazon Attribution
What you could tune the use of Amazon Attribution
Essential training to strength your Amazon Attribution method
What Is Amazon Attribution?
Amazon Attribution is a tool that lets you song, characteristic, and optimize your non-Amazon advertising campaigns, so you can develop your Amazon commercial enterprise.
Specifically, the device offers analytics insight into how non-Amazon advertising and marketing channels like search, social media, display, PPC, and email marketing effect income on Amazon. It can also song site visitors sent to a extraordinary internet site that in the long run converts on Amazon.
Access to Amazon Attribution is to be had through both the platform’s self-service console or through gear that already combine with the Amazon Advertising API.
What Does Amazon Attribution Cost?
Amazon Attribution is available at no cost, which is remarkable news for e-trade proprietors.
Who Can Use Amazon Attribution?
Amazon Attribution is currently simplest to be had to dealers enrolled in Amazon Brand Registry, providers, KDP authors, and companies which have customers who promote merchandise on Amazon. Users must be based in one of the following international locations:
U.S.
Canada
Mexico
Germany
Spain
France
Italy
The Netherlands
Portugal
UK
Egypt
What Can You Track Using Amazon Attribution?
Amazon Attribution helps you to track various metrics that could impact e-trade sales, which includes:
Click-throughs
Impressions
Detailed page views
Purchase charge
Add to cart
Total sales
How Does Amazon Attribution Work?
Amazon Attribution uses parameterized URLs—basically a monitoring URL. When customers click on the hyperlink and go to your store, Amazon can tune exactly what they do.
It’s a piece like a combination of Facebook’s Pixel and Google Analytics. Everything customers do when they click for your advert is tracked, and you may see it all in an smooth-to-use dashboard.
What Can’t Amazon Attribution Do?
The most effective problem with Amazon Attribution is that you could’t send data lower back to ad channels. And which means you can’t use Amazon Attribution for retargeting purposes. This isn't like the Facebook Pixel, which lets you use records collected via Meta to retarget people in new campaigns.
Unfortunately, Amazon doesn’t like you taking customers away from its platform. It additionally approach you may’t use statistics from Amazon Attribution to gas the automated optimization functions on Google and Facebook Ads.
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